Influur
AI Boosting Campaigns
[Project Overview]
This project explored integrating Charly, an AI recommendation system, into Influur Pulse to centralize pre-campaign work. The goal was to streamline creator list creation, replace scattered tools, and accelerate decision-making.
[Problem Statement]
Optimize creator list management. Currently, compiling lists takes 1–2 weeks; the integration with Charly aimed to reduce it to seconds.
[Type of Company]
American Start Up - Enables influencers and brands to collaborate via trustworthy, data-backed campaigns.
[Project Overview]
AI recommendation system integrated into Influur Pulse to centralize pre-campaign work.
Faster creator list creation, no scattered tools, quicker decisions.
[Problem Statement]
Building lists = 1–2 weeks.
With Charly (AI) = seconds.
[Type of Company]
US Start-up → Connects influencers & brands with data-backed campaigns.
Benchmark
Key community learning apps were analized:
Meta
Ads Manager
Comprehensive tool for managing Facebook & Instagram campaigns.
TikTok
Ads Manager
Platform for creating and optimizing TikTok ad campaigns.
Focus areas
Centralized campaign workflows
Both platforms let users manage campaigns end-to-end in a single place.
Advanced audience segmentation
Detailed targeting options to reach the right users.
Real-time performance tracking
Dashboards provide immediate feedback on campaign results.
Current Process
Campaign managers could find influencers in 2 ways:
Add Manually
Pulse’s Existing Creator Database
Enhaced Process (Charly AI Integration)
A new way added:
Fill a quick form with goals, budget, and creator type — Charly AI suggests the best influencers, speeding up discovery and list creation.
User Testing
Tested with 5 Campaign Managers.
We used a task-based script to evaluate core flows (e.g., creating lists, adding/removing creators, checking metrics).
View full testing plan
What Went Well
Flow well-received, metrics added strong value, and “all-in-one place” was a big win.
Suggestions
Add creator pricing, more flexible list building, prioritize creators with more followers.
Pain Points
Unclear/empty metrics, creator profiles preferred in new tab, concerns about outdated data.
Provided clear opportunities for refinement; not all improvements were implemented immediately but informed the roadmap.
Final Design & Outcomes
01
Centralized Search |
Creator search and management all in one platform. |
02
Streamlined Workflows |
Faster, more accurate, less manual work. |
03
Scalability |
Easier to manage larger campaigns.
04
User Satisfaction
Smoother experience and improved client retention.
Impact & Results
-25%
Reduction in data-entry errors.
40%
Faster list creation.
70%
Adoption of AI recommendations in 3 months.
Want to dive deeper?
→ Check the desktop version